Marketing has always been an integral part of the success of any company. One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places
In this highly competitive market, brand awareness is one of those important elements which need to have planning and execution. While the internet and online market is flooded with everyday debates over digital and Out of home advertising, the conclusion still remains unpredictable. It is true that digital has somewhat overshadowed this form, but there are still a lot of merits that OOH has to offer. Augmented, 3D and Virtual Reality Technologies implementation in OOH will further take it to the new heights. Simplicity and ease of use of technology integrations will win the digital marketing race.
Let’s look at different mediums for Marketing. Currently, we have mainly 2 categories in this area where small and big business owners would like to invest money on and expect good dividends..
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. You would agree that people are going mad over social media. Not only they find it fascinating and attractive, the platform seems to be the marketing place for today’s generation. The success of Internet opened new opportunities in the field of advertising. In the form of videos, gifs, photos, graphics, presentations, blog posts, the possibilities are growing every day, every minute. People today are gently and progressively realizing the power of digital, but as they say, everything has its own set of pros and cons. So, on one hand where marketing or communicating a brand’s message can go viral within seconds; there is a slight possibility of things going not your way.
Some brands have already used this to great effect, making things seem truly interactive and, well, real. This in itself, is impressive, and like VR, really immerses the user. What makes it potentially more interesting is that one is able to enjoy the daily courses of his life in a more excited manner. In this mix world, one is able to manipulate and play with the space around him.
Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.
OOH marketing is a strong one if we talk about area-based advertising, i.e. from a city to a particular corner of the city, OOH can target area.
OOH can have a much larger reach than other advertising media, especially when placed in busy areas, such as highways, bus stations, railway stations etc. According to the Outdoor Advertising Association of America, OOH campaigns cost about $3.38 to $8.65 CPM (cost per thousand), compared to online advertising’s $17.50 CPM. Moreover, the advertising is successful in villages and small cities of India. It provides clients enough space to choose a budget-friendly package for OOH marketing.
VSwank Technologies comes to rescue the business owners and provide a technology driven solution which oversee the challenges of both the marketing worlds, and provide a cost effect and economical solution to the business owners.
Whether you are an experienced or a novice in the industry, VSwank Swanky app and centralized system will help you market and advertise your product in a great way. Business owners’ strategies will make their business goals reach great heights without spending a plethora of time. You need to channel your business promotion ideas in the correct lane.
VSwank is providing solution in OOH space and helping customers to brand and market their products using the technology driven services. It overcomes overlook
OOH ads introduce your product or service to a large and diverse market, comprised of middle- and upper-classes consumers.
OOH still will be the choice when it comes to advertisement. It is still equally important, popular and an effective medium.
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